THE IDEA

Sweden is one of the world’s leading consumers of confectionery, and at the same time, the cocktail culture continues to thrive. SWEEDS was created at the intersection of these two worlds—bringing together a national love for sweets with a passion for fine drinks.

Whether infused with real sparkling wine from a small Swedish vineyard or crafted with smoky whiskey from a distinguished distillery in southern Sweden, each SWEEDS flavor is designed to deliver an authentic tasting experience. And with a growing portfolio of flavors, there is no need to choose

SWEEDS offers the full spectrum.

Our Story

The creation of SWEEDS started with an idea and a wish to combine Åsa's love for confectionery and sweets, with Henrik's taste for fine wines and spirits.

S W E E D S

SWEEDS was founded in 2022 by married couple Åsa and Henrik Ifversen with a shared vision to unite their passions—Åsa’s love for fine confectionery and Henrik’s appreciation for premium wines and spirits. After several years of research and extensive tastings, they perfected the texture, shape, and flavor balance that now define SWEEDS. This process resulted in the four signature flavors that form the foundation of the brand’s growing portfolio: Sparkling Wine, Whiskey, Gin, and Sparkling Rosé Wine.

SWEEDS wine gums are crafted with real alcohol, wine, and beer sourced exclusively from small Swedish vineyards, breweries, and distilleries. Produced in a vegan-certified confectionery facility in the south of Sweden, every piece reflects a commitment to quality, authenticity, and craftsmanship.

SWEEDS—made in Sweden, by Swedes.

IN THE FACTORY

Welcome to a peek inside our vegan confectionary factory creating our SWEEDS with meticulous craftsmanship and great expertise.


Here you see Lars sampling one of our many trial productions for new flavors. 


Stay tuned!

Meet

Our Partners

It is very important to us that all SWEEDS ingredients are locally produced. Therefore, we have selected our partners carefully, all located in Skåne, Sweden.

Scandi Candy


Lars Pålsson is the ultimate entrepreneur who started ScandiCandy in 2002, and has since expanded his vegan confectionary factory into a successful business. Though always pressed for time, we managed to spark Lars' curiosity enough to give us a chance to try our idea, and we will always be thankful!


Arilds Vingård


Arilds Vingård definitely puts Sweden on the world map of fine wines with their Arilds Bubbel and Arilds Bubbel Rosé, and we are very proud to have them as a partner for our Sparkling Wine flavors.


Skånska Spritfabriken


Skånska Spritfabriken is a small distillery located in Lund in Skåne. Skånska Spritfabriken is the fastest growing supplier of premium distilled spirits in Sweden, and we are so happy to have them as a partner for our Gin and Whiskey flavors!
Saturnus Malmo


Saturnus Malmö

 
Saturnus is a Malmö-based company with a proud 130-year heritage, now led by the fifth generation of the Liepe family. Specializing in ready-to-drink beverages, Saturnus is particularly renowned for its glögg and snaps. We are delighted to collaborate with the Liepe family on our Glögg and Aquavit flavors—an inspiring partnership built on tradition, quality, and shared craftsmanship.

Bottenvikens Bryggeri


Bottenvikens Bryggeri is a craft brewery located in Luleå, in the far north of Sweden. With a focus on balance and quality, they brew a wide range of beer styles inspired by food pairing and the distinct character of Norrbotten. We are pleased to collaborate with Bottenvikens Bryggeri on our Beer flavour.


Odyssé


Odyssé creates premium liqueurs inspired by captivating travels, sourcing the finest ingredients from each destination to craft products of exceptional quality. In collaboration with Odyssé, SWEEDS introduced one of its bestselling flavors in the summer of 2023 - Limoncello — which has since become a seasonal favorite, returning each year as a signature summer flavor.


Vivsta Distilleri


Vivsta Destilleri is one of Sweden’s smallest distilleries and is considered among the world’s northernmost rum distilleries. With a strong commitment to craftsmanship, the entire process, from mash to finished rum, is carried out on site in Sweden using genuine artisanal methods. We are proud to collaborate with Vivsta Destilleri for our SWEEDS Rum Wine Gums, made entirely in Sweden.
Alcohol free
100% Vegan
Gluten free